Good business as an investment
“Integration is the Key to Maximization, And Integration is the Key to Innovation!”
by Josh Kimbrough ICN senior staff
Those who have not done adequate research need to fully understand all the benefits of practicing total satisfaction business, despite morals or that general sense of fulfillment one achieves when honest good business is performed.
For those that have minimum understanding of the advantages of good business, it is not some freak accident that happens one day when you wake up and see your business booming. And for those that don’t understand, it is not a loss on a balance sheet! One can mistake good business as an undervalued expense, then seek to make efforts to correct this non-valued expensive cost. The mistake lies in notion that business will remain the same and stats will show more favorable results in agreement to inversely correlated practices that don’t constitute for total honest endeavors.
Though business may boom as a result of non-ethical ventures, this does not mean that your balance sheet is not suffering a loss from unattained residual revenues due to the lack of practicing “good business.”
“Good ethics is an investment that always has a high return.”
by Josh Kimbrough ICN senior executive staff
If one seeks immediate return on honest business and mutually benefiting transactions, then one needs to go back and review the logic behind investments. This is especially true for consulting and those professionals that do majority of their work from independent contracts. One may feel that they are experiencing less profits from total disclosure and honesty and start to tweak areas of the business that are already functioning correct. If this is the case the analysis in charge of decision making has miss-calculated and needs to re-look business. It could be a situation where you cannot close clients. The reason is may be your marketing strategy, one might increase phone calls or live prospecting/appointments per week.
Finally we will finish by reiterating that ethics is not an subtraction or division from the equations of business. Ethics is a multiplier that often generates a multiplier effect as opposed to a short term, small-incremental profit.