Leveraging Others Credentials
“Innovation is the Key to Profit Maximization, and Integration is the Key to Innovation.”
By Josh Kimbrough ICN Senior Executive Staff
The purpose of this week’s tip is to examine ways to maximize your current network and rapidly expand future networks and contacts. By simple leveraging and integrating of one’s present or future network into another present or future network one can maximize the impact or total efficiency of relationships.
One of the ways to leverage relationships or expand your relationships is to simply act as the vehicle for two distinct, established- respected entities to collaborate. This approach is called C.L.I.Q.U.E. (Credential. Leveraging. Institution. Qualifying. Unclassified. Experts.) by Josh Kimbrough and Jabbar Wesley senior staff consultants. This can be also explained using a simple algorithm.
Charts acquired from Wikipedia:
This notion is simple. If prospect A is well respected and established in his field or niche, also prospect B is respected in his field or niche, then prospect C or the connecting party must be also respected.
Example: If prospect A owns a bank or private equity firm. And there is a possibility of potentially building a relationship with prospect A in the near future. And Prospect B is an established and respected developer, also with potential possibility of future business. Prospect C can then act as the communication bridge between the two parties, giving Prospect C credibility with both parties. In this case Prospect C was the contractor.
This is an elementary example but the concept of a simple contractor can be applied to almost any business model; thus, explaining why it is so valuable to grasp the concept of leveraging others credentials.
This is something to think about next time you have a current deal or prospect deal and you are looking for something that will give you an extra push to close that deal.